پارامتر های مهم در موتور های جستجو

در این مقاله قصد دارم پارامترهای مهمی رو که تقریبا بیشتر موتورهای جستجو برای دادن رنک و استفاده در الگوریتم های خودشون استفاده میکنند رو قرار بدم.

این مقاله اختصاصی توسط سئو موز گرداوری شده و هرگونه کپی برداری بدون ذکر لینک و منبع غیر مجاز است

خوب شما طبیعتا برای اینکه بتونید سایت خودتون رو سئو کنید ، لازمه بدونید که این موتور های جستجو به چه مواردی بیشتر اهمیت میدند.
هرکدوم از این موارد در لیست زیر یه مبحث پیچیده و جداست که باید تو یه مقاله ی جدا مورد بحث و برسی قرار بگیره بنابراین توضیح بیشتری نمیدم و فقط به معرفیشون میپردازم.

دامین:

Domain age
Length of domain registration
Domain registration information hidden/anonymous
Site top level domain geographical focus, e.g. com versus co.uk
Site top level domain e.g. .com versus .info
Sub domain or root domain
Domain past records how often it changed IP
Domain past owners how often the owner was changed
Keywords in the domain
Domain IP
Domain IP neighbors
Domain external mentions non-linked
Geo-targeting settings in Google Webmaster Tools

 

سرور:
Server geographical location
Server reliability / uptime
معماری: (کدهای استفاده شده در داخل سایت)
URL structure
HTML structure
Semantic structure
Link Building
Use of external CSS / JS files
Website structure accessibility use of inaccessible navigation, JavaScript, etc
Use of canonical URLs
(?) Correct” HTML code
Cookies usage

 

محتوا:

 

Content language
Content uniqueness
Amount of content (text versus HTML
Unlinked content density (links versus text
Pure text content ratio (without links, images, code, etc
Content topicality / timeliness (for seasonal searches for example
Semantic information (phrase-based indexing and co-occurring phrase indicators
Content flag for general category (transactional, informational, navigational
Content / market niche
Flagged keywords usage (gambling, dating vocabulary
(?) Text in images
Malicious content possibly added by hackers
Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation
Use of absolutely unique /new phrases
لینک های داخلی:
of internal links to page #
of internal links to page with identical / targeted anchor text #
of internal links to page from content instead of navigation bar, breadcrumbs, etc #
(?) of links using “nofollow” attribute #
Internal link density

وب سایت:

Website Robots.txt file content
Overall site update frequency
Overall site size number of pages
Age of the site since it was first discovered by Google
XML Sitemap
On-page trust flags Contact info for local search even more important Privacy policy, TOS, and similar
Website type e.g. blog instead of informational sites in top 10
فاکتورهای صفحه:
Page meta Robots tags
Page age
Page freshness Frequency of edits and
% of page effected (changed) by page edits
Content duplication with other pages of the site internal duplicate content
(?) Page content reading level
Page load time (many factors in here
Page type (About-us page versus main content page
Page internal popularity how many internal links it has
Page external popularity how many external links it has relevant to other pages of this site
برچسب ها:
Keywords in the title of a page
Keywords in the beginning of page title
Keywords in Alt tags
Keywords in anchor text of internal links internal anchor text
(?) Keywords in anchor text of outbound links
(?) Keywords in bold and italic text
Keywords in the beginning of the body text
Keywords in body text
Keyword synonyms relating to theme of page/site
Keywords in filenames
Keywords in URL
No “Randomness on purpose placing “keyword” in the domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag
The use (abuse) of keywords utilized in HTML comment tags
لینک های خارجی:
Number of outbound links per domain
Number of outbound links per page
Quality of pages the site links in
Links to bad neighborhoods
Relevancy of outbound links
Links to 404 and other error pages
Links to SEO agencies from clients site
Hot-linked images
بک لینک ها:
Relevancy of sites linking in
Relevancy of pages linking in
Quality of sites linking in
Quality of web page linking in
Backlinks within network of sites
Co-citations which sites have similar backlink sources
Link profile diversity
Anchor text diversity
Different IP addresses of linking sites
Geographical diversity
Different TLDs
Topical diversity
Different types of linking sites logs, directories, etc
Diversity of link placements
Authority Link (CNN, BBC, etc) Per Inbound Link
Backlinks from bad neighborhoods absence / presence of backlinks from flagged sites
Reciprocal links ratio relevant to the overall backlink profile
Social media links ratio links from social media sites versus overall backlink profile
Backlinks trends and patterns like sudden spikes or drops of backlink number
Citations in Wikipedia and Dmoz
Backlink profile historical records ever caught for link buying/selling, etc
Backlinks from social bookmarking sites
Authority of TLD .com versus .gov
Authority of a domain linking in
Authority of a page linking in
Location of a link footer, navigation, body text
Anchor text of a link and Alt tag of images linking
(?) Title attribute of a link
بازدیدکننده و رفتار:
Number of visits
Visitors demographics
Bounce rate
Visitors browsing habits (which other sites they tend to visit
Visiting trends and patterns (like sudden spiked in incoming traffic
How often the listing is clicked within the SERPs relevant to other listings

جریمه ها! ، فیلترها و سایر دستکاری ها!:

Keyword over usage / Keyword stuffing
Link buying flag
Link selling flag
Spamming records (comment, forums, other link spam
Cloaking
Hidden Text
Duplicate Content (external duplication
History of past penalties for this domain
History of past penalties for this owner
(?) History of past penalties for other properties of this owner
Past hackers’ attacks records
۳۰۱ flags: double re-directs/re-direct loops, or re-directs ending in 404 error

سایر فاکتورهای مهم:

Domain registration with Google Webmaster Tools
Domain presence in Google News
Domain presence in Google Blog Search
Use of the domain in Google AdWords
Use of the domain in Google Analytics
Business name / brand name external mentions

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  1. مسعود فلاح نرگس

    باسلام و خسته نباشید
    اگر امکانش باشه عوامل بیشتر و مهم تری را که گوگل در جستجوهای خودش در نظر میگیره رو هم مشخص کنیم و مختصری توضیح بدیم کار جالبی بشه.

    پاسخ

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